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The GU Story

History

From 1991 until today, athletes the world over have come to the same conclusion: GU works. Our Berkeley-based sports nutrition company started with our original GU Energy Gel, a revolutionary and more effective method to keep athletes fueled during exercise. Since then, GU has continued to improve the recipe, incorporating the latest scientific research into its products. In 2001, GU Electrolyte Brew (formerly Gu2o) was launched as the perfect hydration companion to GU Energy Gel. 2008 saw the introduction of Roctane Ultra Endurance Energy Gel, followed by Chomps Energy Chews and GU Recovery Brew in 2009. Every product is formulated to further GU’s mission: to help athletes go faster and longer than ever before.

The GU Factory

Athletes everywhere appreciate the taste, convenience and performance enhancing benefits of GU Energy Gel and Roctane Ultra Endurance Energy Gel. But few give much thought to how or where these gels are produced and packaged. You might be interested to learn a bit about the GU factory and the exceptional care that goes into every packet we create.

As we mix each batch of GU, the formula for every flavor is double checked against the super-secret master recipe. Our Vice President of R&D/Scientific Affairs sources only the highest quality ingredients and happily rejects raw materials if they are off spec. He also oversees the production process from soup to nuts, ensuring precision in the mixing process. Texture, taste, pH? all good? He’s also the in-house go-to guy for our never ending sports nutrition questions – we make sure he puts his degree to good use!

When all ingredients have been accurately measured, the batches are carefully blended only at the proper speed and temperature to ensure repeatable high quality and consistency. The production team is comprised of several long-time employees; collectively they boast more than 50 years experience. Together our team has produced tens of millions of packets of GU! Talk about athletic kilowatts. As the gatekeepers of day-to-day manufacturing, anything short of perfection just won’t pass muster.

GU quality control continues when the gel is ready for packaging. Customized machinery, used solely for GU and Roctane Energy Gels, fills each packet with a precise amount of gel - Laverne & Shirley meet the modern age! There’s nothing quite like a stroll through the manufacturing building when Chocolate Outrage is running, the intoxicating aroma of pure Belgian chocolate wafting through the air. Time it just right and you can sample a warm packet fresh off the line, a decadent and lipsmacking treat. It’ll send you running for some vanilla ice cream to complement the Outrageousness. I digress…. Then, the boxes are folded, glued and packed by our fully automated line. Every box is certain to have the proper number of packets as each is weighed before being sealed and packed for its final destination, your gear bag and ultimately, your mouth.

Our state-of-the-art production line and exacting quality control process are valuable assets, but what do they mean to you, the athlete? You can trust that the premium gel you rely on undergoes the most rigorous quality checks in the sports nutrition industry. We watch over every batch of gel we produce and maintain a production facility that is free from the risk of contamination by foreign substances. Most other gel manufacturers outsource production to third party contract manufacturers where who-knows-what was produced in the previous batch. This can be a serious concern in a supplement business that is lightly regulated and too often not completely above board.

GU makes sure you can focus on training and reaching your goals in upcoming races. Breathe easy and leave your gels in the hands of the energy food experts at GU. Just suck down a packet of your favorite flavor and go (big)!