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2017 Fastest Known Time Grants

Do you dream of setting a Fastest Known Time? Now is your ...

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Introducing Energy GUnuts

April 1, 2017 We are incredibly excited to introduce our latest product, the GU ...

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Born, Raised, and Made in Berkeley

The first GU Energy Gel was created by Dr. Bill Vaughan in ...

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5 Reasons to Choose to Chew

When you’re out there on the road or trail, sometimes you ...

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Life in a Day – A film by ...

We are thrilled to have supported the production of Life in a ...

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Breaking the Hour: Setting Goals

The Hour Record in cycling is one of the most prestigious benchmarks ...

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Pinnacle Podcast: The Renaissance Waterman

Mindful Meditation, Ocean Advocacy, and Training Athletes with Spinal Injuries Bruckner Chase ...

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Endurance Lab

Making better athletes and making athletes better. We are passionate about improving ...

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6-Reasons Why You Should Take BCAAs Today

Photo: Geoff Kabush takes down a Roctane Energy Gel, which delivers almost 1.5 ...

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GU Stands Against Threats to Public Lands

Photo by Luke Nelson, trail-runner and public lands advocate Posted February 15, 2017 – read ...

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GUey Chocolate Protein Cookies

Post and recipe by Chelsea Sodaro (Find original post and learn about ...

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Cold-Weather Hydration Tips

Photo: Rob Krar, Brenton Reagan, and Jessica Baker warming up some Lemon ...

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