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Photo from the inaugural Dirty Kanza XL in 2018. On Saturday September 14, Rebecca Rusch will be officially inducted into the Mountain Bike Hall of Fame in Fairfax, CA.


She’s a  wife, a firefighter, a race promoter, a World Champion athlete, an author, a humanitarian, a champion of getting more women into sports, and she’s an Emmy winner. She’s called the Queen of Pain for her ability to suffer, but she has a heart of gold when it comes to working with others and for causes that she’s passionate about. Meet Rebecca Rusch, a long standing GU athlete who can now add MTB Hall of Fame inductee to her ever growing list of amazingly diverse life accomplishments.

As a professional athlete for over three decades, the seven-time World Champion has continually tested her own limits, and shattered the glass ceiling in whatever sport she tackles. She redefined the team dynamics of adventure racing, has a first female ascent route on El Capitan in Yosemite, river boarded down the Grand Canyon, and has won both the Leadville 100 MTB and Dirty Kanza 200 multiple times.

In addition to being a world class athlete, Rebecca tirelessly gives outside of sport for causes that range from trail advocacy and youth development to her XCO mine clearing in Laos and her #BEGOOD foundation. She has raised over $100,000 for bike-related charities through her adventures and events. One project that she has dedicated the last few years to is helping the efforts to remove un-exploded ordinances that we’re left in Laos after the Vietnam War.

Of the 791 acres cleared and 18,547 UXOs destroyed by MAG in Laos in 2018, Rebecca directly funded the following:

  • The destruction of 61 UXOs and 44 cluster munitions
  • The clearance/return of 31 acres of land to families in Xiengkhouang
  • A 12-person, all-female de-mining team for 3 months in Nasom and Nakho Villages in Xiengkhouang province

Here at GU Energy Labs, we are proud to have fueled and supported Rebecca’s diverse and impressive efforts over the years. We cannot wait to see what she has planned next, because we know it will be impactful, inspiring, and adventurous.

Rebecca, from all of us here at GU Energy Labs, thanks for reminding us all how to #begood in our own communities. We can’t wait for your next adventure!