Who is on Salty’s Squad? Salty’s Squad is made up of about 100 athletes with ability levels ranging from beginners to Olympians. The only requirements are that you’re passionate about your sport(s), involved in your communities, and love to fuel and hydrate with GU!
What do Salty’s Squad members get? Being a member of Salty’s Squad has some perks:
- Special discounts on GUenergy.com
- Care packages throughout the year!
- Recognition on GUenergy.com and our social media outlets
- Access to tours and outings with the GU Crew
- Giveaway and promotion opportunities with GU Energy Labs
- Free samples of new products before launch!
- Exclusive membership in our social media groups on Facebook, Strava, etc.
- A community of 100+ awesome new friends!
What does GU get from Salty’s Squad members?
- Bring to life our brand and product stories via social media channels and in person
- Help at events from Squad members (depending on availability)
- Exclusive rights as nutrition sponsor of all Squad members
Who is Salty the Yeti?
Salty the Yeti is the unofficial mascot of GU Energy Labs. Salty first came to life when we launched our Salted Caramel Energy Gel back in 2013. Salty has been a famous character at events and on social media ever since! Don’t worry, Salty is very friendly.