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GU Pledges Support for Hardrock Hundred Community Fund


Berkeley, Calif. — 18 JULY 2019— With the cancellation of this year’s Hardrock Hundred Endurance Run due to record snowfall, GU Energy Labs, a longtime sponsor of the famed race, is instead turning its support to the Hardrock Hundred Community Fund, which will benefit the communities that rely on the race for tourism revenue.

“We’ve always loved the Hardrock Hundred, the town of Silverton, and the surrounding towns, race or no race,” said Celia Santi, Senior Brand Experience Manager for GU Energy Labs. “The cancellation of the event is certainly understandable with the incredible snowpack in the San Juan Mountains, and we wanted to help in some way. We were happy to join forces with a few of the race’s other sponsors to support the community that will be impacted economically by the race’s cancellation.”

As GU loves the community that’s hosted the race for the past 26 years, GU will be helping via both financial support and supplementary activities that give back to the community.

Along with other Hardrock Hundred brand partners, including Ultimate Direction, Altra and Smartwool, GU will be participating in trail building sessions, trail runs, and other community events. GU is also donating 10% of proceeds from sales of the entire ROCTANE line of products on to support the communities affected by the cancellation: Silverton, Telluride, Lake City, and Ouray, Colo.

GU Energy Labs and the Hardrock Hundred have been intertwined since the beginning - both were founded in the year 1993, and Laura Vaughan, top ultra marathoner and the daughter of GU Founder Dr. Bill Vaughan, won the race in 1997 with the help of her father’s gel creation. The ROCTANE line of energy gels, drinks, and capsules formulated for higher-intensity, longer endurance training and racing was also named after and inspired by the Hardrock Hundred.