How Do You GU?

At GU Energy Labs, we are in the business of building better ...

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Mirinda Carfrae’s Kona Nutrition Plan

A world-class nutrition plan from Ironman World Champion Mirinda “Rinny” Carfrae Nutrition ...

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Lifting The Curtain: What Does A Product ...

People often wonder what it is I do for work. The short ...

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Day 5: Into The Furnace

Ride, eat, sleep, repeat (I stole the saying from Carmichael Training Systems, ...

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A Conversation on Performance:How to Conquer ...

Here at Roctane.com we exist to create sports nutrition products that ...

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Race like Reba contest rules

No purchase necessary. Void where prohibited. Some restrictions apply. One qualifier per ...

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Race like Reba

Rebecca Rusch, the Queen of Pain, has conquered the Leadville Trail 100 MTB ...

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Powerhouse Pub & Bike Shop

Look, BMC, Yeti and Serotta bikes usually don’t come with burgers, ...

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2 Key Ingredients to Help Ultra Endurance Recovery

Let’s talk recovery. The weather is stellar in most of the ...

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“Lumpy and chalky” is not an option ...

GU’s Roctane completely changed the game. They’ve given the triathlete ...

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Bombing through the Backcountry with Roctane Energy ...

I have been using the Roctane drink since late last summer.  It ...

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Introducing Peanut Butter GU!

Introducing the biggest thing since sliced bread… With the endurance sports world ...

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