GU Rewards

Whether you’re a weekend warrior or an aspiring pro, GU Energy Labs has your nutrition needs covered. GU Rewards is a loyalty program for all registered customers at and each purchase awards you Reward Points towards future purchases.

To join the GU Rewards program, all you need to do is create a membership account. If you already have an account, you’re ready to roll.

Earning Points

Reward points are earned with each dollar spent at You will accrue one point for each dollar spent on the site.

You can also earn points by doing the following:

  • Account registration
  • Signing up a friend
  • Tweeting or posting to FB
  • Liking our Facebook Page

Redeeming Points

Once you have accrued 50 points, you can redeem any amount towards your current, or future purchases. Every 10 points you have earned are good towards $1 in credit. There are no increments to redeem, you can choose to redeem all, or only a portion of the credits in your account:

  • Once you create your new account and log in, you will see a “redeem points” button on your account page. You can click that button to review your point totals, or redeem points.
  • Once you are ready to redeem points, click the “redeem points” button on your account page, or from the shopping cart.
  • You will be issued a gift card code that you can cut and paste into the “gift card or coupon code” box in the checkout process and use immediately. Or, that code will also be emailed to you and you can use it for a future purchase, or send to a friend to get them on the GU train


Member Benefits

In addition to accruing discounts towards future purchases, there are additional benefits to having a rewards account:

  • Reach $250 in annual purchases, you will receive a code towards 25% off your next purchase.
  • Reach $500 in purchases in a calendar year, receive a coupon code towards 40% off your next purchase
  • Customized offers for the products you enjoy most
  • Nutrition planning and training tips
  • Access to members only offers.

How to Join:

You MUST have an account AND be logged into your account during purchases to participate in the GU Rewards Program. Create an account and start earning GU Rewards today.


  • Purchase totals are reset to zero at the beginning of each calendar year, January 1st.
  • Points are automatically configured over time, so just shop as usual and see the benefits as you place more orders.
  • All account information can be managed at Customer Account.