September 12, 2010, Kona, HI

GU Energy Labs is thrilled to announce the limited release of Island Nectars Roctane, adding a tropical punch to their line in time for the 2010 Ironman Championships on October 9th.

Island Nectars features Roctane’s advanced formula, which amplifies GU’s original Energy Gel recipe to help boost triathletes as they battle it out through Kona’s rough ocean waves, and challenging lava-covered terrain.

Higher citrate levels help speed the conversion of carbohydrates into energy and also mitigate acid build-up in muscles. Increased branched chain amino acids provide extra energy during exercise and play a key role in maintaining concentration. Added histidine slows energy-sapping acid build-up and the amino acid complex, OKG, reduces muscle damage.

“The Ironman World Championship grants an incredible opportunity to observe the best endurance athletes in the world battle it out,” said Brooke Kennedy, GU’s Marketing Manager. “Island Nectars demonstrates GU’s dedication this celebration of extreme athletic achievement in conjunction with the wonderful blend of natural beauty and electric atmosphere found on Kona each fall.”

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