No purchase necessary. Void where prohibited. Some restrictions apply. One qualifier per household.

The contest: From 9:00 AM Pacific Time June 12, 2012 through 11:59 PM Pacific Time June 21, 2012, GU Energy Labs will conduct a contest based on online entry forms for one (1) winner to be selected to win a grand prize valued at approximately $900 as detailed below.

Eligibility: In order to submit entries, entrants must be over 18 years old and residents of the United States. Any individuals (including but not limited to employees, consultants, independent contractors, and interns) who have, within the past six months, performed services for GU Energy Labs or any organizations responsible for sponsoring, fulfilling, administering, advertising or promoting the contest or supplying the prize, and/or their respective parent, subsidiary, affiliated and successor companies, and immediate family and household members of such individuals, are not eligible to enter or play. “Immediate family members” shall mean parents, stepparents, children, stepchildren, siblings, stepsiblings, or spouses. “Household members” shall mean people who share the same residence at least three months in one calendar year.

How to enter: Visit Rebecca’s Facebook page and in a 100 word post or a 30 second video clip describe why you want to Race like Reba in the 2012 Leadville Trail 100 MTB race. The entry must describe how you best embody the qualities of commitment, perseverance, and generosity. Entries will be accepted from 6/12/2012 to 6/21/2012. Entrants must be a first time Leadville racer. The winner will be chosen on 6/22/2012. All contest entries become the property of GU Energy Labs.

How to win: 1 Grand Prize winner will be selected from all qualified entries based on the decision of GU Energy Labs on June 22th. To be eligible, contestants must be a first time racer of the Leadville Trail 100. The winner will be selected by GU Energy Labs based on the originality of the participant’s Facebook post to explain how one will race with commitment, perseverance, and generosity. In the event that the original winners do not meet Official Rules or eligibility requirements, or he/she or parent or legal guardian forfeits the Prize, GU Energy Labs will award prize to first alternate. Process will continue until all prizes are awarded.

All entries must be received on or before 11:59PM Pacific Time June 21, 2012. The selection will be held on June 22th, 2012. Decision of GU Energy Labs is final. The winners will be notified by email and must meet all eligibility requirements.

By entering, each contestant agrees to be bound by the rules. All entries are in the public domain and may be used by GU Energy Labs for public communication. GU Energy Labs is not responsible for illegible, lost, delayed or misdirected mail, errors in faxes or shipments, email transmission issues, busy phone signals, or incomplete entries.

Prize: One (1) Grand Prize winner will receive an entry to the 2012 Leadville Trail 100 Mountain Bike Race, a prize pack of GU Energy products, and a set of race tips from Rebecca Rusch. Prize pack of GU is not to exceed $500.

There may be no cash or other substitutions of prizes by winner. However, GU Energy Labs reserves the right to substitute similar prizes of equal or greater value in the event the above prize is unavailable for any reason. Individual, parent or legal guardian of winner is solely responsible for all applicable federal, state and local taxes with respect to entire prize.

Unforeseen Events: GU Energy Labs reserves the right to change this contest at its sole discretion at any time that GU Energy Labs becomes aware of any circumstances or occurrence which would materially affect the contest security or fairness. GU Energy Labs reserves the right to announce any contest rules changes online. GU Energy Labs is not responsible for the inability of the winner to accept the prize for any reason.

List of Winners: For a copy of winner list, send an email to In your request, state that you would like a copy of the winners list.

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