10% of sales will go to Conservation Alliance’s Public Lands Defense Fund

Why do we do this? Guided by our core values of accountability, longevity, and love, we believe that all of us are responsible for protecting the places we play on behalf of future generations. We care about our community!

We believe in protecting public lands for future generations. These are the places we replenish our souls and cherish history. It’s not just about us, it’s about the culture and natural beauty preserved by the National Monument like Bears Ears, Giant Sequoia, and San Gabriel Mountains.


Stay fueled with the perfect summer flavor while you’re out enjoying the places you love and feel good knowing we are dedicating 10% of Campfire S’mores sales to Conservation Alliance’s Public Lands Defense Fund.

Bears Ears National Monument

Bears Ears National Monument protects over 100,000 archaeological sites and preserves world-class recreation opportunities in places like Cedar Mesa, Grand Gulch, and Indian Creek. Last May, our employees, GU athletes, and journalists had the chance to connect with and celebrate this special place.