Team GU’s pre-ride of the Tour of California stages last week covered many miles of road and emotion. In addition to exploring new ideas for performance nutrition, Team GU also rode to support the National Interscholastic Cycling Association and their efforts to get kids on bikes, as well as to raise awareness about bike safety.

For GU vice president of sales Blair Clark, stage 3 was a very personal accomplishment, returning to the spot where his brother was killed while riding some ten years ago. The story of how Blair and the cycling community continue to pay tribute to his brother Paul’s memory was just featured on Below is an excerpt, reprinted with permission:

Paul Clark’s death was a catalyst for change. Donations from the California bicycling community poured in and have continued over the years. In the decade since Clark’s death, the fund created in his honor has supported a number of projects to promote safety and youth ridership, including the NorCal High School Mountain Bike League, the San Francisco Bike Coalition, and various share-the-road campaigns. This week, PeopleForBikes announced that the Clark Fund would make a large contribution to the National Interscholastic Cycling Association (NICA), to help in the formation of a new regional league.


Learn more about PeopleForBikes and make a donation to make cycling safer and more accessible for all.

R.I.P. Paul D. Clark, 1958-2005

— GU Crew

Photo: Blair Clark

One thought on “ & GU Pay Tribute to Paul Clark

  1. Thank you, Blair and GU team, for sharing this personal and triumphant story. I had a chance to read the piece as well. You have turned tragedy into a meaningful victory that is continuing to do good for others and make the world a better place. Not easy to do, but you have done it — a fitting legacy for your brother.

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