About GU Gives

We realize the choices we make as a business matter, which is one of the foundational motivations behind the GU Gives program. In alignment with GU’s core values and our larger sustainability platform the GU Gives program is a way for GU to support our communities and the planet.

Why do we do this? Because we care about our community! To create a healthy community, we believe in promoting greater access to sport and activity, we believe in the protection of our environment and the places we play.

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Every year, we support about 100 organizations through product donations. Supporting these grassroots organizations helps us deepen our engagement with our community. GU Energy Labs supports charitable causes that fall into one of more of the following categories: fitness, health, environment, education, youth sports, community, nutrition, challenges athletes, global and local issues.

National Partners

National Interscholastic Cycling Association (NICA)

The National Interscholastic Cycling Association is a 501(c)3 governing body for mountain biking in grades 9-12. NICA provides leadership, governance and program support to promote the development of interscholastic mountain biking leagues throughout the United States.

The Conservation Alliance

The Conservation Alliance’s mission is to engage outdoor businesses to help protect and conserve threatened wild places for their habitat and recreation values.

GU Energy Labs supports the conservation alliance as a member company and with proceeds from Campfire S’mores Energy Gels. 

SUPPORT for Grassroots Events

Pablove Foundation

Jeff and JoAnn’s journey with cancer began when their son Pablo was diagnosed with bilateral Wilms Tumor, a rare form of childhood cancer. At that moment, their life changed in ways that they couldn’t even begin to comprehend. Six days after his sixth birthday, Pablo passed, and as Jeff remembers, “on that day more than any other, our amazing community wrapped its collective arms around us—and their love inspired us. In this exchange, The Pablove Foundation was born.”

Boots to Roots 5k

“Warriors Live On and Wave Academy would like to thank GU Energy for its in-kind contribution of GU Energy Gels to support our BOOTS 2 ROOTS 5K. Your contribution helped us spread awareness and support of therapies that help veterans overcome the debilitating effects of post-traumatic stress. Both of our organizations are committed to helping veterans live healthier lives.”

Miles for Moffitt

Miles for Moffitt is a healthy outdoor event that allows everyone to contribute toward the fight against cancer by running, walking, or volunteering. 100 percent of the registration fees and donations go directly to fund cancer research at Moffitt. In 2016, Miles for Moffitt had 284 Teams, 5,169 Participants, and raised over 647k.

1K Volunteer Program

Together, we aspire to donate a collective 1000 hours of volunteer time annually! GU’s 1K Program is part of our People, Planet, Product Sustainability Initiative and is intended to support and recognize activities that are aligned with our core values.  GU actively encourages all employees to give back by volunteering for activities that support, enhance, and serve the communities in which we live and work. Examples include but are not limited to: trail trash pickup, youth work, community service.”

Recycle with TerraCycle

There is nothing more deflating than seeing spent gel packets on the road or trail during a run or ride. We encourage all athletes to stash their trash, and we are proud to offer our community a way to recycle our packaging and reduce all of our impacts on the beautiful places we play.

1. Join the program at terracycle.com

2. Collect approved performance nutrition packaging and fill up a box or bag. Your shipments must weigh over 2 lbs to receive the TerraCycle point donation.

3. Download a free shipping label from your TerraCycle account. Click “Get Shipping Label” under the “Send Your Waste” option in the navigation bar at the top of this page.

4. Ship the box to TerraCycle by affixing the free shipping label and dropping it off at a UPS location.