GIVING TO OUR COMMUNITIES
We believe that everyone should have access to physical movement, natural spaces, and wholesome nutrition. In alignment with our core values of Accountability, Athleticism, Collaboration, Innovation, Longevity and Love, the GU Gives program gives back to the communities that we live, work, and play in.
OUR PRIORITIES
We have three pillars of giving: Environmental Stewardship, Physical Movement and Food Awareness. We prioritize donating to work and projects that support and serve BIPOC, LGBTQIA+, people with disabilities, elders, youth, immigrants, and other communities that are historically underserved. Through grants, employee volunteering, product donations, and more, GU is working to make a difference.
ALL TOGETHER FOR OUR PLANET
GU is a member of 1% for the Planet, which means we are proudly committing to donate 1% of our annual sales to Environmental Partners that have proven a positive impact on the planet. Every purchase of GU products gives back to non-profits categorized into 4 impact areas whose targets align with the United Nations Sustainable Development Goals: Rights to Nature; Conservation & Restoration; Resilient Communities; and Just Economies.
THE RUNNING INDUSTRY DIVERSITY COALITION
Running Industry Diversity Coalition (RIDC) unites the running industry to improve the inclusion, visibility, and access for Black, Indigenous, and People of Color (BIPOC). Every Fruit Punch Chew you enjoy directly supports the RIDC’s initiatives aimed at expanding BIPOC employment and ownership in the running industry, promoting inclusive events and community engagement, and supporting diverse athletes.
“What made this flavor selection even more special for us was the nostalgic feeling Fruit Punch brings,” said Kiera Smalls, Executive Director of the Running Industry Diversity Coalition. “It took us back to block parties, summer afternoons, and the unmistakable taste of togetherness. It reminded many of us of carefree moments from childhood—bright, bold, and full of joy—just like the work we do.”
Together, we can build a world of running that is truly diverse, welcoming, and accessible for all.
ALL PARTNERS
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LEARN MOREMission: To accelerate smart environmental giving and prevent greenwashing.
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LEARN MOREMission: To invite, educate and empower black people through outdoor adventures in nature.
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LEARN MOREMission: To to manage our impacts, instill a conservation ethic within the climbing community, and collaborate with land managers and lawmakers to ensure we are able to enjoy these incredible places for generations to come.
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LEARN MOREMission: To represent and promote mountain, ultra & trail running.
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LEARN MOREMission: To combat homelessness through the power of fitness, community support and essential employment and housing resources.
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LEARN MOREMission: To promote healthy, sustainable communities by making bicycling safe, fun and accessible.
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LEARN MOREMission: To provide opportunities and support to people with physical challenges, so they can pursue active lifestyles through physical fitness and competitive athletics.
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LEARN MOREMission: To harness the collective power of business and outdoor communities to fund and advocate for the protection of North America’s wild places.
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LEARN MOREMission: To transform public education by using organic school gardens, kitchens, and cafeterias to teach both academic subjects and the values of nourishment, stewardship, and community.
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LEARN MOREMission: To create, enhance and protect great places to ride mountain bikes.
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LEARN MOREMission: To use the power of science, education and stewardship to ensure a sustainable future for the outdoors and the planet.
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LEARN MOREMission: To build strong body, mind, character, and community through the inclusive sport of interscholastic cycling.
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LEARN MOREMission: To create, enhance, and protect mountain bike riding opportunities; to advocate for trail access; to promote responsible mountain biking; and to build, maintain, and ride sustainable trails.
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LEARN MOREMission: To help passionate outdoor people protect the places and experiences they love from climate change.
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LEARN MOREMission: To unite the running industry by providing resources, measuring progress, and holding the industry accountable to equitable employment, leadership, and ownership positions and improving the inclusion, visibility, and access for Black, Indigenous, and other people of color (BIPOC).
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LEARN MOREMission: To elevate Indigenous voices, promote and support intersectional collaborative efforts across all movements in cultivating community with the goals of racial, social, climate and economic justice.
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LEARN MOREMission: To protect the people and places we love by organizing runners for climate action, sustainability practices, the protection of public lands, and equitable access to nature.
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LEARN MOREMission: To build a tolerant, healthy, and prosperous community by providing training and encouragement to Kindergarten-12th grade Oakland students, helping develop healthy lifestyles through running.
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LEARN MOREMission: To protect and restore San Francisco Bay for people and wildlife.
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LEARN MOREMission: The Institutional Shuumi Land Tax is a voluntary annual contribution that businesses, organizations, schools and religious groups that operate in the Confederated Villages of Lisjan’s territory make to support the critical work of the Sogorea Te’ Land Trust.
