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GU GIVES

GU Gives logo

GIVING TO OUR COMMUNITIES

We believe that everyone should have access to physical movement, natural spaces, and wholesome nutrition. In alignment with our core values of Accountability, Athleticism, Collaboration, Innovation, Longevity and Love, the GU Gives program gives back to the communities that we live, work, and play in. 

LEARN WHY WE STARTED GU GIVES

OUR PRIORITIES

We have three pillars of giving: Environmental Stewardship, Physical Movement and Food Awareness. We prioritize donating to work and projects that support and serve BIPOC, LGBTQIA+, people with disabilities, elders, youth, immigrants, and other communities that are historically underserved. Through grants, employee volunteering, product donations, and more, GU is working to make a difference.

1% For the Planet

ALL TOGETHER FOR OUR PLANET

GU is a member of 1% for the Planet, which means we are proudly committing to donate 1% of our annual sales to Environmental Partners that have proven a positive impact on the planet. Every purchase of GU products gives back to non-profits categorized into 4 impact areas whose targets align with the United Nations Sustainable Development Goals: Rights to Nature; Conservation & Restoration; Resilient Communities; and Just Economies.

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RISING HEARTS

Rising Hearts is committed to elevating Indigenous voices, promoting and supporting intersectional collaborative efforts across all movements in cultivating community with the goals of racial, social, climate and economic justice.

In March 2023 we launched Raspberry Lemonade Energy Gel. It’s more than a new flavor. It’s a commitment to fostering inclusive and accessible outdoor experiences while also acknowledging that the land we’re privileged to enjoy is stolen. 10% of proceeds benefit Rising Hearts and their Running on Native Lands initiative. In celebration of this partnership, special edition 8-packs feature the art of Indigenous ultrarunner Yatika Starr Fields (Osage, Muscogee, Cherokee).

  • 1% for the Planet

    Mission: To accelerate smart environmental giving and prevent greenwashing.

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  • Mission: To invite, educate and empower black people through outdoor adventures in nature.

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  • The Access Fund

    Mission: To to manage our impacts, instill a conservation ethic within the climbing community, and collaborate with land managers and lawmakers to ensure we are able to enjoy these incredible places for generations to come.

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  • American Trail Runners Association

    Mission: To represent and promote mountain, ultra & trail running.

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  • Back on my Feet

    Mission: To combat homelessness through the power of fitness, community support and essential employment and housing resources.

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  • Bay Area Ridge Trail logo

    Mission: To plan, promote and sustain a connected hiking, cycling, and equestrian trail on the ridgelines around San Francisco Bay—linking people, parks and open space for today and future generations.

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  • Bike East Bay

    Mission: To promote healthy, sustainable communities by making bicycling safe, fun and accessible.

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  • Challenged Athletes Foundation

    Mission: To provide opportunities and support to people with physical challenges, so they can pursue active lifestyles through physical fitness and competitive athletics.

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  • Common Ground Collective logo

    Mission: To transform Maui into a bountiful and productive island that benefits both the environment and the people who live here, for generations to come

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  • The Conservation Alliance

    Mission: To harness the collective power of business and outdoor communities to fund and advocate for the protection of North America’s wild places.

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  • The Edible Schoolyard Project

    Mission: To transform public education by using organic school gardens, kitchens, and cafeterias to teach both academic subjects and the values of nourishment, stewardship, and community.

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  • Mission: To empowers outdoor enthusiasts to lead their communities to an equitable future that addresses the social and environmental implications of climate change. We train people to use their own skills, resources, and ideas to help the communities they know best.

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  • Mission: To protect Forest Park's ecological health while encouraging responsible recreation and access.

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  • International Mountain Bicycling Association

    Mission: To create, enhance and protect great places to ride mountain bikes.

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  • Leave No Trace

    Mission: To use the power of science, education and stewardship to ensure a sustainable future for the outdoors and the planet.

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  • Norcal Interscholastic Cycling League

    Mission: To build strong body, mind, character, and community through the inclusive sport of interscholastic cycling.

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  • Northwest Trail Alliance

    Mission: To create, enhance, and protect mountain bike riding opportunities; to advocate for trail access; to promote responsible mountain biking; and to build, maintain, and ride sustainable trails.

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  • Planting Justice

    Mission: To empower people impacted by mass incarceration and other social inequities with the skills and resources to cultivate food sovereignty, economic justice, and community healing.

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  • Reef Renewal USA

    Mission: To protect and restore endangered coral reefs by using education, innovation, and science through grassroots community involvement.

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  • Running Industry Diversity Coalition

    Mission: To unite the running industry by providing resources, measuring progress, and holding the industry accountable to equitable employment, leadership, and ownership positions and improving the inclusion, visibility, and access for Black, Indigenous, and other people of color (BIPOC).

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  • Rising Hearts

    Mission: To elevate Indigenous voices, promote and support intersectional collaborative efforts across all movements in cultivating community with the goals of racial, social, climate and economic justice.

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  • Runners for Public Lands

    Mission: To protect the people and places we love by organizing runners for climate action, sustainability practices, the protection of public lands, and equitable access to nature.

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  • Running for a Better Oakland

    Mission: To build a tolerant, healthy, and prosperous community by providing training and encouragement to Kindergarten-12th grade Oakland students, helping develop healthy lifestyles through running.

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  • Save the Bay

    Mission: To protect and restore San Francisco Bay for people and wildlife.

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  • Trustees of Reservations logo

    Mission: To protect and share the Massachusetts places people love for their exceptional scenic, historic, and ecological value.

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  • Women

    Mission: To protect our environment, end the climate crisis, and ensure a just, thriving world by empowering women’s leadership.

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  • Western States Endurance Run

    Mission: To deliver a world-class ultrarunning experience to every athlete, leader in the sport of ultrarunning and promote its personal and community benefits through trail stewardship, research, and providing a life-changing experience.

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