Boston Marathon Champion Joins GU Athlete Team

GU Energy Labs is thrilled to announce their partnership with two-time Olympian, Boston Marathon champion, and 50k world record holder Des Linden. Linden, who ran her last professional road race...

Pro Athlete Or Get A Real Job. How About Both?

Yuri Hauswald has kept one foot in both worlds for the better part of two decades: working professional and professional athlete. As the Elite Athlete and Community Manager for GU Energy...

The Hidden Power of Nutrition Sponsors

Inside GU Energy Labs’ approach to athlete marketing and what it teaches us about the role of nutrition sponsors.

GU ENERGY EXTENDS WESTERN STATES SPONSORSHIP TO 2029

  BERKELEY, CA – June 25, 2025 — GU Energy Labs, a leader in performance sports nutrition, is proud to announce the extension of its sponsorship of the Western States...

Faith Akioyamen and Miki Sawada to Run WSER

  We're excited to announce the selection of ultra-runners Faith Akioyamen and Miki Sawada for the brand’s two sponsor entries for the 2025 Western States Endurance Run (WSER), the iconic 100-mile footrace...

New Chews Flavor Supports the Running Industry Diversity Coalition

GU Energy Labs and the Running Industry Diversity Coalition (RIDC) are proud to announce that a portion of sales from GU’s new Fruit Punch flavor of Energy Chews will benefit...

GU Energy to Support the Running Industry Diversity Coalition as its Next Spotlight Partner

GU Energy Labs is proud to announce the Running Industry Diversity Coalition (RIDC) as its GU Gives spotlight partner for 2025-2026. RIDC, which celebrates its fifth year of advocacy in...

GU Energy Labs announces Hebah Hefzy and Ngugi Kihara to run WSER

GU Energy Labs is pleased to announce the selection of ultra-runners Hebah Hefzy and Ngugi Kihara for the brand’s two additional sponsor entries for the 2024 Western States Endurance Run...

GU Energy collaborates with Rising Hearts for a third year to sponsor an indigenous runner at WSER

GU Energy Labs is once again partnering with the nonprofit Rising Hearts to sponsor an indigenous runner for the 2024 Western States Endurance Run. GU has worked closely with Rising Hearts to lift...

GU Teams Up with Axiom Space to Fuel Astronauts

GU Energy Labs is excited to announce a new partnership with Axiom Space, developer of the next-generation spacesuit that may be used in support of future space exploration missions in...

3 MILLION WRAPPERS RECYCLED

BERKELEY, CA (April 20, 2023) – Leading sports nutrition brand GU Energy Labs, announced today that it has kept over 3 million used performance nutrition packets and packaging out of...

GU Signs Petition to Expand Grand Canyon Area Protections

GU owner Brian Vaughan: “The American Southwest is an amazing landscape AND a sacred place for Indigenous cultures and should be protected and preserved forever."