Still Delicious. Now Organic. Meet the New Energy Waffle

Reviewed by Roxanne Vogel, PhD

When our athletes told us they wanted cleaner ingredients and better taste without sacrificing what fuels them, we got to work in the lab. The result is a refreshed and reformulated Energy Waffle that delivers improved flavor, a softer bite, and USDA Organic certification, all while keeping the trusted performance benefits you count on.

You may notice we’re now calling it the Energy Waffle instead of Stroopwafel, which is a small change that reflects the big purpose this fuel serves: helping you go farther, faster, and feel better doing it.

From Stroopwafel to Energy Waffle: What’s New

Improved taste and texture
Our new recipe delivers a crisp, golden-brown waffle that’s just as satisfying pre-workout as it is mid-workout.

Now USDA Organic
Made with cleaner, premium ingredients to meet the highest organic standards.

Maple Cinnamon flavor
This new flavor is cozy, craveable, and made for cool-weather miles (or anytime, really)

What Hasn’t Changed 

Everything that makes the Energy Waffle your go-to:

• Fast-acting carbs for sustained energy
• Electrolytes to support hydration
• A convenient, portable format that fits any pocket, pack, or gear bag
• Great for before or during activity

The amino acids found in the previous recipe were removed as part of the flavor and texture upgrade, but the trusted performance benefits remain.

Find Your Flavor

Here’s a quick look at our newly organic waffle lineup, now easier to choose based on your needs.

Same Fuel. New Name. Organic Ingredients.

Serious fuel should taste seriously good. Chase a podium. Chase daylight. Our Energy Waffle delivers the energy you need with organic ingredients and a flavor update you’ll love.