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New ROCTANE Protein Recovery Mix

GU ENERGY LABS RELEASES NEW RECOVERY DRINK AIMED AT HIGH-INTENSITY SPORTS AND WORKOUTS 

Berkeley, Calif. — 13 JUNE 2019— GU Energy Labs welcomes the newest addition to its ROCTANE line with the launch of ROCTANE Protein Recovery Drink Mix, which specifically meets the recovery needs for athletes to rebuild, refuel and rehydrate after high-intensity, long-distance training or racing.

ROCTANE Protein Recovery helps muscles recover and reduces muscle damage with 20 grams of high-quality whey protein— double the amount of protein in its previous formulation.  The portable drink mix is formulated with fast-acting carbohydrates to help athletes bounce-back faster, and electrolytes to rehydrate muscles with fluids that were depleted during exercising.

"Our athletes asked, so we listened,” said Magda Boulet, VP of Research, Innovation, & Development for GU Energy Labs. "We know refueling with quality protein, carbs, and electrolytes immediately after working out is essential to short term recovery and long-term athletic gains. That’s why we reformulated our recovery mix to deliver more protein in a single, portable serving!"

This amplification of GU’s recovery products naturally builds off of its existing ROCTANE line, which is designed to help athletes during long-duration, high-intensity sports and workouts. The new ROCTANE Protein Recovery Drink Mix meets post-endurance needs by doubling the protein and effectively stimulating Muscle Protein Synthesis—the process by which the muscles repair, rebuild and become stronger.

ROCTANE Protein Recovery comes in two popular flavors, Vanilla Bean and Chocolate Smoothie. Both are available in either the 15-serving bulk resealable bag (MSRP: $45.00) or the convenient individual servings 10-pack (MSRP: $35.00 USD), as well as purchasable online and through GU vendors. All GU products are recyclable through our program with Terracycle, a global leader in recycling hard-to-recycle materials.