Through training, we grow stronger, get faster, and learn how to endure more. By eating the right nutrients, in the right amounts, at the right time, we build our muscles, mend our bodies,and optimize our performance.
We are in pursuit of our ultimate potential. With smart training, and the perfect mix of nutrients delivered at the right time, we can unleash our innate and boundless athletic capacity. Our desire to achieve just a little bit more drives us to answer what to eat, how much to each, when to eat.
We know there’s no terminus, no destination, but we also know every small breakthrough brings us a step closer to realizing our true potential.
As nutrition scientists, we can’t help but be in a constant state of testing, refining, studying, until we find that perfect combination. As athletes, our laboratory is the real world, the roads, trails, and fields where we train and compete, the grueling testing grounds where we break new ground to discover that perfect combination and achieve that breakthrough performance.
Outside of training and competition, the answer can be as simple as an apple, almonds, or whole grains. But, as we’ve tested, refined, and studied, our science has concluded that the body needs more (or rather less) to truly optimize our training, competition and recovery. The building blocks of peak performance are simple, and we’ve distilled them to their basic forms, so you can go further, get faster, and feel better doing it.
Dr. Vaughan’s revolutionary energy gel created an alternative food that housed only the critical carbohydrates for energy and essential amino acids for muscles support. This gooey miracle food, which the body could absorb in seconds, was aptly named GU Energy Gel. And so GU was born.
Since then, our innovative spirit has continued to drive us toward new recipes and tweaks informed by the latest scientific research. It’s driven us to expand with products that solve our body’s need for optimum hydration and effective recovery. But through it all, we haven’t stopped asking those three simple questions… what to eat, when to eat, and how much to eat.
Amongst all this innovation, the two letters G, U, bring us back to our roots. They remind us to keep it simple… give our bodies only what it needs, when it needs it, as quickly and easily as possible.