As a family-owned business that creates products that feed the need to move, GU has always been passionate about protecting the places we
play. Guided by our core values of accountability, longevity, and love, we’re proud to join 1% for the Planet and make the commitment to donating at least 1% of our annual sales directly to vetted environmental partners and 501(c)3 nonprofits.

Being part of the 1% for the Planet network ensures that verified donations go to verified organizations. All of these partners fill within 4 impact areas: Rights to Nature; Conservation & Restoration; Resilient Communities; and Just Economies. We believe that it’s our responsibility as a business to give back and do what we can to have a positive impact for future generations to enjoy planet Earth.