While the year is not over yet, we want to take a pause during Thanksgiving week to say a big THANK YOU for helping support some amazing organizations through our GU Gives program in 2019
We realize the choices we make as a business matter, which is one of the foundational motivations behind the product and cash donations we give to organizations in our community through our GU Gives program.
Why do we do this? Because one of our six core values is love, and we truly care about our community! We believe in promoting greater access to sport and activity, and we believe in the protection of our environment and the places we play.
$47,000 in 2019
This year was a big year for our program, with three major initiatives supported by some of our most delicious Energy Gel flavors. With your support, we’ve been able to contribute $47,000 to multiple deserving organizations in 2019.
Campfire S’mores to Protect the Places We Play
Since we launched this flavor in the spring of 2017, we’ve supported the Conservation Alliance’s fight to protect public lands by contributing 10% of sales from our Campfire S’mores Energy Gel flavor to the Public Lands Defense Fund. Along with Patagonia and The North Face, GU Energy Labs has been a major contributor to this fund, which has the goal of defending protections for public lands, defending our conservation laws, and opposing transfers of federal lands to states or private entities. Try Campfire S'mores.
French Toast to Get More Kids on Bikes
Last year, we partnered with a group of local Berkeley high school mountain bikers to come up with a new Energy Gel flavor. After extensive taste tests, we landed on French Toast. Since the summer of 2018, we’ve contributed 10% of all sales from this flavor back to the National Interscholastic Mountain Bike Association (NICA) to support the mission of getting more kids on bikes across the country. Try French Toast.
Hoppy Trails to Support Trail Improvements Across the Country
This year, we launched a delicious hop-flavored Energy Gel flavor along with a new small grants program designed to support efforts to improve our trails and the places we play. We were overwhelmed with the amazing number of applications we received, and ended up supporting over 30 projects across the country with small grants for tools, supplies, and snacks that improve local trails, parks, and recreational areas. Try Hoppy Trails.
More to Come in 2020
We have some exciting plans for our GU Gives program in 2020, so stay tuned!