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GU is going BIG

Recently, it seems like everything’s been getting bigger. Fat bike tires, powder skis, running shoe soles, race distances… So, we thought you needed something a little bigger to fuel your adventures!

https://www.youtube.com/watch?v=thD8btD_q
Actually, the real story behind our new 15-Serving Energy Gel and Flask is a bit longer. Here at GU Energy Labs, our number one goal is to provide you, the athlete, with tools to improve performance when racing and training.  We believe that our carefully crafted Energy Gels and Roctane Energy Gels are an essential part of a successful nutrition plan.

For years, we’ve received feedback from athletes who wanted a better, more convenient way to take Gel during their longer efforts.  After all, no matter how careful you are, those empty gel packets in your pack or jersey pocket can get a bit sticky after a few hours or riding or running.  On top of that, we hate seeing empty gel packets out on our roads and trails.

Introducing our 15-Serving Energy Gel and Flask… these additions to the GU nutrition tool kit will make fueling for long activities more convenient AND help cut down the number of wayward gel packets.

The 15-Serving pouches deliver the same proven ingredients as our single-serve packets: complex and simple carbohydrates, branch chained amino acids, sodium, and some flavors with caffeine.

We decided to start with four athlete-favorites:

  • Strawberry Banana Energy Gel
  • Salted Caramel Energy Gel
  • Sea Salt Chocolate Roctane Energy Gel
  • Blueberry Pomegranate Roctane Energy Gel

Putting our Energy Gel in bigger pouches was the easy part, but we needed to come up with a reusable and portable container to take on your adventures.  That’s why we teamed up with our Bay-Area neighbors over at Hydrapak to test different designs with our athletes in the field.  We settled on a customized soft-flask and a high-flow nozzle that makes it easy to get all the Gel out of the flask and into your mouth.

We can’t wait to see where you’ll take us. Post adventures with your new 5-Serving Flask with #GUgoesBig!