A Dutch-style syrup waffle that acts like an Energy Gel, but tastes like breakfast.

It’s the answer to what to eat in the morning before training.

The Stroopwafel Taste Test

Don’t take our word for it. We took our Stroopwafels to Fairfax, California to test if we really did create the best tasting and most enjoyable sports nutrition on the planet. Hear what cyclists and mountain bikers had to say about The Stroopwafel and how they plan to incorporate it into their nutrition planning.

Deep Dive Into The Stroopwafel

Magda Boulet, our VP of Product innovation and world class endurance runner, dives into the science and strategy behind The Stroopwafel to explain why it not only tastes great, but delivers the key nutrients needed during exercise.

We’ve been inspired by 18th century Netherlands to create our irresistible Energy Stroopwafel. This addition to the GU Nutrition Matrix tastes great with your morning coffee, during a gran fondo or ultra-marathon, and anytime you are looking for an alternative energy source to power your performance. Not your average waffle, this syrup-filled creation has the nutrients that make GU products great like essential amino acids, electrolytes, and carbohydrates. We can’t wait to see where you’ll take us!

They are so good. I know they can be used for a mid-run refuel, but they never make it past the front door. Please send me more.

- Max King, World Mountain Running Champion

There is no wrong way to eat a Stroopwafel. For over 200 years the Dutch have been warming theirs over coffee. We’ve found the coffee dunk quite delicious as well. But The Stroopwafel was created to taste great on the go, straight out of the packaging. Just tear, eat and go.


SHOP NOW