As a family-owned business fueled by the belief that movement is essential, GU has always been committed to making the outdoors more accessible and equitable for all. That passion drives our collaboration with the Running Industry Diversity Coalition (RIDC). With every purchase of NEW Fruit Punch Energy Chews, you’re supporting the RIDC and its mission to build a more inclusive running community.
RIDC, celebrating its fifth year of mission-driven work in 2025, is working to transform the running industry by improving visibility, access, and representation for Black, Indigenous, and People of Color (BIPOC). We believe running has the power to bring people together, and this partnership is one way we can help create a stronger, more welcoming space for every runner. Join us for a better tomorrow!
FRUIT PUNCH ENERGY CHEWS
PROCEEDS SUPPORT THE RIDC
“What made this flavor selection even more special for us was the nostalgic feeling Fruit Punch brings,” said Kiera Smalls, Executive Director of the Running Industry Diversity Coalition. “It took us back to block parties, summer afternoons, and the unmistakable taste of togetherness. It reminded many of us of carefree moments from childhood—bright, bold, and full of joy—just like the work we do.”