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For a limited time, buy 3 Roctane products and get a 4th of equal or lesser value for FREE!


Another year has come and gone, and we can’t believe it’s already time for Kona! This year is especially exciting for the GU Crew, as we’re the Official Energy Gel partner of all North American IRONMAN events and the IRONMAN World Championships. We’ll be on course with ROCTANE Energy Gels — with double the sodium and triple the BCAAs to power the world’s best athletes for 140.6 miles of heat and humidity. But most of all, we’re excited to see YOU there! We’ll be hosting events all week long right on Ali’i Drive in Kona.


Want to lend a hand to the GU Crew and earn some exclusive GU Swag? We’re looking for some volunteers to bring the GUloha Vibes to Kona! Get more details here.


Monday 10/7 – Saturday 10/12: 75-5930 Ali’i Drive

  • Aid Station open Mon-Fri from approx. 7am-5pm – we will serve ice cold ROCTANE Drink Mix & Hydration Drink Tabs and play jams to keep you moving and hyped up for race day!
    • Visit from 7-9am daily to try out Amp PR Lotion!
    • Add a pin to our GUloha map: Share where you’re from and what race you qualified at! We are excited to cheer you on, hear your stories and help you craft a nutrition plan to race your best on Saturday.
  • Wed 3:30-6:30pm  Slowtwitch Party
  • Sat 12:00-5:00pm – Cheer station party! Join us (+ Garmin) to cheer on all the athletes on the run course!


Monday 10/7 – Friday 10/11: 75-5776 Ali’i Drive

  • Mon-Fri 9am-5pm  – Stock up on GU and visit our sampling station out front of the shop
  • Mon, Tues, Wed, Fri 6:30am – Garmin 5K shakeout run followed by yoga and coffee
    • Enjoy Stroopwafels and Cold Brew Coffee ROCTANE Gels
    • Enter for your chance to win a Garmin watch each day! 
    • Bonus: Try some brand new *unreleased* products from the makers of GU


In addition to the festivities at the GU House and pop-up shop, we’ll be at the IRONMAN Village!

Tuesday 10/8 – Friday 10/11: “Hale Halawai Park” 75-5760 Ali’i Drive

Hours: Tuesday 10am-8pm / Wed 9am-4pm / Thurs 9am-4pm / Fri 9am-2pm 

  • GU is the official Energy Gel of IRONMAN! On course flavors will be Cherry Lime (35mg caffeine), Pineapple (caffeine free) and Lemonade (caffeine free). All athletes receive a FREE sample of our newest Cold Brew Coffee ROCTANE Energy Gel in their race bag.
    • Special Promotion: Stock up on all of our GU products and BULK UP! Buy a flask for $15 and fill up with your favorite flavor *while supplies last
    • “FLAVORite” – Sample all 30 flavors and tell us your “FLAVORite” by pinning your answer on our flavor wheel
    • 3pm – Stroopie Sundaes every day! *While supplies last
    • TerraCycle – Learn about our sustainability initiative, TerraCycle! Make an upcycled luggage tag to take home! ALL nutrition wrappers (any brand) will be upcycled from the race on Saturday.


It simply wouldn’t be a Kona week without an underpants run. Come join us!

  • Thursday, 10/10 at 7:30am – Parking lot of the Courtyard King Kamehameha’s Kona Beach Hotel
    • Keep your eyes peeled for Salty the Yeti handing out treats!