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ABOUT GU ENERGY LABS

Here's what we stand for.

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OUR STORY

We didn’t set out to revolutionize the world of sports nutrition, but that’s exactly what happened when our founder created the first energy gel back in 1993. Dr. Bill Vaughan was simply trying to help his ultra-running daughter compete in increasingly longer trail races, solving the challenge of how to eat key nutrients while running without the usual stomach issues. Finding solutions for athletes of all kinds is in our DNA, and it’s been our north star ever since.

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COMMITMENT TO COMMUNITY AND ENVIRONMENT

Today, we’re a team of problem-solvers and makers guided by our purpose to nourish and inspire everyone to experience the joy of movement in whatever form they choose. Our hydration, energy, and recovery products are specifically formulated to empower you to challenge yourself and achieve your personal goals, while having the most fun possible!

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SPORTS NUTRITION FOR EVERY ACTIVITY

Our products are designed to fuel athletes of all levels and disciplines, catering to a wide range of active lifestyles. Whether you’re training for a half marathon, going on a bike ride, hitting the trails for a hike, or pushing your limits in the gym, we offer nutrition solutions to support your performance and enhance your endurance. Our performance supplements are carefully formulated to sustain energy levels, provide hydration, and promote recovery during demanding physical activities. Whether you’re seeking quick energy boosts during a workout or long-lasting fuel for endurance endeavors, we are your trusted companion for achieving your athletic goals and enjoying every moment of your journey.

EXPLORE OUR PRODUCTS

  • Energy Gels: Discover our range of energy gels formulated to provide quick and sustained energy during endurance activities.
  • Energy Chews: Explore our energy chews designed for convenient, on-the-go fueling with a variety of delicious flavors.
  • Hydration Drink Mix & Tabs: Our Hydration Tabs keep you hydrated during your activities, while our Roctane Drink Mix not only hydrates but also fuels your performance for those demanding workouts.
  • Energy Stroopwafels: Indulge in our energy stroopwafels, a tasty and convenient option for pre- or mid-workout fueling to keep you going strong.
  • Energy Capsules: Complete your daily nutrition with key nutrients you may be missing with our capsules and supplements.
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JOIN THE MOVEMENT

As we’ve grown as a brand, we’ve also deepened our commitment to our communities and our environment. We support organizations that advocate for social and environmental justice, helping secure and protect safe spaces for all to move their bodies in ways that promote physical and mental health. Learn more about our philanthropy through GU Gives.