134 Results
The GU'd Life: Bitten by the Gravel Bug
I wasn’t looking for a new a new cycling love but that’s usually when IT finds you, right? I’m still not sure if it was the serenity of the remote...
The GU'd Life: Bitten by the Gravel Bug
I wasn’t looking for a new a new cycling love but that’s usually when IT finds you, right? I’m still not sure if it was the serenity of the remote...
4 min read
The GU'd Life: On the Road Again
I started sleeping in cars at a very young age. No, my parents weren’t nomads or homeless and - for all you armchair Freuds out there - it wasn’t due...
The GU'd Life: On the Road Again
I started sleeping in cars at a very young age. No, my parents weren’t nomads or homeless and - for all you armchair Freuds out there - it wasn’t due...
4 min read
Train Your Brain: Advice from Rebecca Rusch
The Queen of Pain stopped by the GU booth at Sea Otter this year to talk with Yuri about mental preparation.
Train Your Brain: Advice from Rebecca Rusch
The Queen of Pain stopped by the GU booth at Sea Otter this year to talk with Yuri about mental preparation.
GU'd Life: Movement is Medicine
Who knew that fracturing my tibia would turn me into a mathematician? I’m kidding of course, because numbers have always been a foreign language to me, but since injuring myself...
GU'd Life: Movement is Medicine
Who knew that fracturing my tibia would turn me into a mathematician? I’m kidding of course, because numbers have always been a foreign language to me, but since injuring myself...
3 min read
How a New GU Flavor Gets Made
Ever wonder how GU flavors go from concept to reality? When we launched our new Salted Lime ROCTANE Energy Gel, it seemed like the perfect time to find out. GU...
How a New GU Flavor Gets Made
Ever wonder how GU flavors go from concept to reality? When we launched our new Salted Lime ROCTANE Energy Gel, it seemed like the perfect time to find out. GU...
The GU'd Life: Be Like Water
“Believe me that in every big thing or achievement there are always obstacles, big or small, and the reaction one shows to such obstacles is what counts, not the obstacle...
The GU'd Life: Be Like Water
“Believe me that in every big thing or achievement there are always obstacles, big or small, and the reaction one shows to such obstacles is what counts, not the obstacle...
2 min read
6 Ways to Build for a Better Season with Nutrition
If you’re looking to perform your best on race day, you know that your nutrition is just as important as the hours you put in during training. Often, athletes tend...
6 Ways to Build for a Better Season with Nutrition
If you’re looking to perform your best on race day, you know that your nutrition is just as important as the hours you put in during training. Often, athletes tend...
THE GU'D LIFE: PEAKS & VALLEYS
“Most people are afraid of suffering. But suffering is a kind of mud to help the lotus flower of happiness grow. There can be no lotus flower without the mud.”...
THE GU'D LIFE: PEAKS & VALLEYS
“Most people are afraid of suffering. But suffering is a kind of mud to help the lotus flower of happiness grow. There can be no lotus flower without the mud.”...
4 min read
The GU'd Life: Introductions
Happy New Year, friends! We're psyched to introduce you to a new monthly travel-adventure-exploration storytelling feature we're launching this year, from GU's very own Yuri Hauswald, called The GU'd Life. Each...
The GU'd Life: Introductions
Happy New Year, friends! We're psyched to introduce you to a new monthly travel-adventure-exploration storytelling feature we're launching this year, from GU's very own Yuri Hauswald, called The GU'd Life. Each...
Making Sense of the Tonics: Hypo-, Hyper- and Iso-tonic Explained
You may have heard the term “isotonic” thrown around by your fellow cycling enthusiasts or maybe even that “hypertonic” drinks are the devil during exercise. If you are just a...
Making Sense of the Tonics: Hypo-, Hyper- and Iso-tonic Explained
You may have heard the term “isotonic” thrown around by your fellow cycling enthusiasts or maybe even that “hypertonic” drinks are the devil during exercise. If you are just a...
A Q&A with Salty's Squad Member Rocío Villalobos
Salty’s Squad is our ambassador team made up of dedicated athletes and engaged community members. Our team includes athletes who spread the GU love and exemplify what it means to...
A Q&A with Salty's Squad Member Rocío Villalobos
Salty’s Squad is our ambassador team made up of dedicated athletes and engaged community members. Our team includes athletes who spread the GU love and exemplify what it means to...
The AQI Dilemma: Is it Safe to Exercise?
If you’ve looked out upon the horizon recently and lamented over a hazy hue to the sky, you are not alone. For those of us living in the Western half...
The AQI Dilemma: Is it Safe to Exercise?
If you’ve looked out upon the horizon recently and lamented over a hazy hue to the sky, you are not alone. For those of us living in the Western half...