126 Results
The GU'd Life: The Trifecta of Fun
In children’s literature, the bears, the pigs, the billy goats, and the blind mice all came this way. So did the wise men, the Stooges, and the musketeers. And in...
The GU'd Life: The Trifecta of Fun
In children’s literature, the bears, the pigs, the billy goats, and the blind mice all came this way. So did the wise men, the Stooges, and the musketeers. And in...
The Surprising Science of Pushing the Limits
In the age of FKTs and breakthrough performances like the recent Sub7/Sub 8 project, it seems that records are made to be broken and that limits are merely obstacles to...
The Surprising Science of Pushing the Limits
In the age of FKTs and breakthrough performances like the recent Sub7/Sub 8 project, it seems that records are made to be broken and that limits are merely obstacles to...
Yatika Starr Fields Looks Back at the Western States 100
It’s been over a week since Western States 100 with full reflection on the race & run. My body is feeling fully recovered and back to light activities. This course...
Yatika Starr Fields Looks Back at the Western States 100
It’s been over a week since Western States 100 with full reflection on the race & run. My body is feeling fully recovered and back to light activities. This course...
The GU'd Life: Show Me the Way
Who knew that breaking my leg would turn me into a hiker? Well, that’s not totally true, but when you have the once-in-a-lifetime opportunity to do a really unique walking...
The GU'd Life: Show Me the Way
Who knew that breaking my leg would turn me into a hiker? Well, that’s not totally true, but when you have the once-in-a-lifetime opportunity to do a really unique walking...
The GU'd Life: Bitten by the Gravel Bug
I wasn’t looking for a new a new cycling love but that’s usually when IT finds you, right? I’m still not sure if it was the serenity of the remote...
The GU'd Life: Bitten by the Gravel Bug
I wasn’t looking for a new a new cycling love but that’s usually when IT finds you, right? I’m still not sure if it was the serenity of the remote...
4 min read
The GU'd Life: On the Road Again
I started sleeping in cars at a very young age. No, my parents weren’t nomads or homeless and - for all you armchair Freuds out there - it wasn’t due...
The GU'd Life: On the Road Again
I started sleeping in cars at a very young age. No, my parents weren’t nomads or homeless and - for all you armchair Freuds out there - it wasn’t due...
4 min read
Train Your Brain: Advice from Rebecca Rusch
The Queen of Pain stopped by the GU booth at Sea Otter this year to talk with Yuri about mental preparation.
Train Your Brain: Advice from Rebecca Rusch
The Queen of Pain stopped by the GU booth at Sea Otter this year to talk with Yuri about mental preparation.
GU'd Life: Movement is Medicine
Who knew that fracturing my tibia would turn me into a mathematician? I’m kidding of course, because numbers have always been a foreign language to me, but since injuring myself...
GU'd Life: Movement is Medicine
Who knew that fracturing my tibia would turn me into a mathematician? I’m kidding of course, because numbers have always been a foreign language to me, but since injuring myself...
3 min read
How a New GU Flavor Gets Made
Ever wonder how GU flavors go from concept to reality? When we launched our new Salted Lime ROCTANE Energy Gel, it seemed like the perfect time to find out. GU...
How a New GU Flavor Gets Made
Ever wonder how GU flavors go from concept to reality? When we launched our new Salted Lime ROCTANE Energy Gel, it seemed like the perfect time to find out. GU...
The GU'd Life: Be Like Water
“Believe me that in every big thing or achievement there are always obstacles, big or small, and the reaction one shows to such obstacles is what counts, not the obstacle...
The GU'd Life: Be Like Water
“Believe me that in every big thing or achievement there are always obstacles, big or small, and the reaction one shows to such obstacles is what counts, not the obstacle...
2 min read
6 Ways to Build for a Better Season with Nutrition
If you’re looking to perform your best on race day, you know that your nutrition is just as important as the hours you put in during training. Often, athletes tend...
6 Ways to Build for a Better Season with Nutrition
If you’re looking to perform your best on race day, you know that your nutrition is just as important as the hours you put in during training. Often, athletes tend...
THE GU'D LIFE: PEAKS & VALLEYS
“Most people are afraid of suffering. But suffering is a kind of mud to help the lotus flower of happiness grow. There can be no lotus flower without the mud.”...
THE GU'D LIFE: PEAKS & VALLEYS
“Most people are afraid of suffering. But suffering is a kind of mud to help the lotus flower of happiness grow. There can be no lotus flower without the mud.”...
4 min read